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Drew Harwell

Four days after Tesla's fourth-largest shareholder urged "a time of quiet and peace," chief executive Elon Musk lobbed one of his nastiest stink bombs yet: an accusation about an organizer of the Thailand cave rescue that investors say is a major distraction from his mission running the embattled...

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Associated Press

Ford Motor Co. has agreed to spend up to $299 million to settle lawsuits filed by owners of about 6 million vehicles with potentially deadly Takata air bag inflators. The agreement announced Monday must get court approval. It covers owners who contend that their vehicles' value dropped because...

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Janie Har

San Francisco voters will decide in November whether to tax large businesses to pay for homeless and housing services, an issue that set off a battle in another West Coast city struggling with income inequality. The city elections department verified Monday that supporters had collected enough...

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Peter Holley

The U.S. Equal Employment Opportunity Commission has spent much of the past year investigating Uber for alleged gender inequality, according to a person familiar with the investigation. Thefederal probe began in August and is exploring alleged unfair pay and other gender-based discrimination at...

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Michael Liedtke

Netflix is adding subscribers at a slower pace than envisioned, renewing fears that its growth may sputter as the video streaming service tries to fend off fiercer competition. The numbers released Monday mark a rare letdown for a company that has enthralled investors with its ability to consistently...

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Samantha Bomkamp and Hailey Mensik

CVS has fired two employees at a store in the Edgewater neighborhood who called the police on a black female customer Saturday after she attempted to use a coupon. “We have completed our investigation, and as a result the two colleagues who were involved are no longer employed by CVS Health,” Mike...

Business
Paul Wiseman

The Trump administration on Monday brought cases against China, the European Union, Canada, Mexico and Turkey at the World Trade Organization for retaliating against American tariffs on imported steel and aluminum. The United States has imposed tariffs of 25 percent on steel and 10 percent on aluminum...

Event Details

The Virginia Department of Small Business and Supplier Diversity in partnership with the Loudoun County Economic Development will offer one-on-one counseling sessionson how to conduct business with Virginia state agencies

The Virginia Department of Small Business and Supplier Diversity in partnership with the Loudoun County Economic Development will offer one-on-one counseling sessionson how to conduct business with Virginia state agencies by appointment at the Loudoun CountyEconomic Developmentoffice.

Each one-on-one business counseling session will be 1 hour and are FREE but by appointment only.

To schedule an appointment:email chris.ley@sbsd.virginia.gov

Time

(Monday) 10:00 am - 2:00 pm

Location

Loudoun County Economic Development

43777 Central Station Dr, Suite 300, Ashburn, VA 20147

Chris Ley - Business Services Manager, Northern VIrginia Virginia Department of Small Business and Supplier Diversity, Northern Virginia 4975 Alliance Drive, Fairfax, VA 22030

Calendar GoogleCal

One on One Business Counseling Session - Radford VA

23 jul 10:00 am 4:00 pm One on One Business Counseling Session - Radford VA You must contact ramain.gohar@sbsd.virginia.gov to schedule appointment Region: Southwest Event Type: Business Development and Outreach Services

Event Details

Are you looking for new avenues to grow your business? Learn how you can provide your services and products to State of Virginia The Virginia Department of Small Business and Supplier Diversity

Are you looking for new avenues to grow your business? Learn how you can provide your services and products to State of Virginia

The Virginia Department of Small Business and Supplier Diversity (SBSD) in partnership with Roanoke County Economic Development Department will be conducting free one-on-one counseling sessions on how to access business development resources, State financing programs (VSBFA), including technical assistance for conducting business with State agencies through SWaM Certification and eVA (Virginia’s Online Procurement Portal).

These 1-hour sessions are by appointment only.

Appointment

No fee, but appointment is REQUIRED

ramain.gohar@sbsd.virginia.gov to schedule an appointment

Time

(Monday) 10:00 am - 4:00 pm

Location

Radford Public Library

30 W Main St, Radford, VA 24141

Ramain Gohar (276)-274-9740 ramain.gohar@sbsd.virginia.gov

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Government Contracting Workshop Series - Workshop 4

24 jul 10:00 am 12:00 pm Government Contracting Workshop Series - Workshop 4 Selling to the Commonwealth Region: Northern Virginia Event Type: Business Development and Outreach Services

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on October 2, 2014 at 10:30 am

One of the most overlooked areas in conversion optimization is the role of fonts and typography.

As conversion optimizers, we look for the big wins, the low-hanging fruit, and the smallest changes to produce the biggest impact. Fonts and typography are one of those areas.

Here’s anexample from ClickLaboratory.com , which conducted a conversion rate optimization (CRO)project forNumara Software. What did they do first? Make their call-to-action buttons bigger? Shorten forms? Improve the checkout process?

No. Click Laboratory first revamped their client website’s font .

The test font was larger and had expanded line spacing. This simple font change and line spacing increase reduced bounce rate by 10%, dropped the exit rate by 19%, increased pages per visit by 24%, and boosted the form conversion rate by 133%.

And all they did was change the font.

In this article, I want to show you some of the font techniques that could improve your conversion rates.

An eye-tracking study conducted by researchers from Google and IBM concluded that serif fonts had marginally better comprehension levels than san-serif fonts. Specifically, the font Georgia was rated as having higher comprehensibility than Verdana.

Should you switch all your fonts to Georgia?

Not necessarily. Comprehension is important, but it’s not necessarily the most important thing on a web page. For example, there are some instances in which it might be better to shroud a user’s comprehension than to sharpen it.

When To Use Serif Fonts To Improve Comprehension

Long-Form Landing Page body Content Lists Of Benefits Features

I would advise against using serif fonts in most headlines. Headlines are intended to make an impact, not necessarily to create comprehension.

To grab someone’s attention offline, all you need to do is yell “STOP!” or “WHAT?!” or “#%$@!” This principle holds true for website headlines and landing page headlines, too — the goal is not necessarily comprehension, but attention grabbing .

Her family’s constant encouragement, and how they supported her every career decision, made her move farther away from her home of Kaneohe in Oahu not only possible but also full of promise.

Because that first interaction with the culinary arts in high school birthed a curiosity in Swenson that never has waned. She describes being rapt by the methodologies of baking, how chemistry and creativity seamlessly came together, to produce the most delicious results. She also credits well-intentioned teachers who continuously prodded her professional interest.

Long after his grandmother's death, her homemade cookies remain a holiday fixture

'Mama Dip' inspires her granddaughter's baking, gives the ultimate stamp of approval

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These recipes and ideas go beyond gifts. They can help create new traditions.

After high school, she continued her education at Kapiolani Community College, where she landed a coveted spot on the Competition Team. Her chops in the kitchen and teachable nature stood out to one of the judges, and he offered her a job in his hotel, The Inn at Spanish Bay at Pebble Beach in Monterey, Calif.

After seven years in California, Swenson turned her sights to Chicago to work under the tutelage of enterprising pastry chef Dana Cree, a James Beard Award finalist, at Blackbird Restaurant. From there, in a series of fortuitous events – encompassing professional growth and newfound love – Swenson moved to Raleigh to work with Crawford at the new Standard Foods. She then moved with him when he opened Crawford and Son.

“When I decided to move to Raleigh and work for Chef Crawford, I also realized I was moving farther from Hawaii,” Swenson said.

“My parents were incredibly supportive,” Swenson said. “I would never have made it anywhere without them.”

To have them come to Raleigh and see how far Swenson has come, literally and figuratively, made that pumpkin cheesecake all the more special.

The creation underscores the effortlessness that comes when you create a showstopper of a dessert designed to please the people you love best in this world. All the elements work together, including a measured seductiveness coming from the smoked pecans, which is balanced by the crème fraîche.

Of all the dishes her family sampled at Crawford and Son, the pumpkin cheesecake emerged the victor.

“My parents crushed it,” Swenson said.

After Crawford sampled the dessert, there was no disputing its place on menu.

For in a cheesecake – one that could be replicated in any home kitchen – the diner not only gets an inspired taste of the season, but a front-row experience to how a close-knit family from Hawaii is brought even closer.

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